Business Information Guide

Course Introduction

Business is front-page news. The way companies operate is under greater scrutiny than ever before, while TV programmes like The Apprentice and Dragon’s Den have raised the profile of Business to a new generation. This course is designed to use real world business case studies to enable students to engage with, explore and understand business behaviour and develop a critical understanding of what business is and does.

Who is this course for?

 The course is designed for students who:

  • Are interested in the world of business and current affairs
  • Wish to learn essential business skills
  • Develop analytical thinking and problem solving
  • Build a solid foundation of business theory and transferable skills useful across a broad range of careers.


 The A Level is a linear course and is assessed by three 2 hour written exams at the end of two years. Paper 1: Multiple-choice questions, short answer and two essays. Paper 2: Three compulsory data response questions. Paper 3: One compulsory case study consisting of six questions.

Course Content

Year 1 includes the following topics:

  1. What is a business?
  2. Mangers, leadership and decision making
  3. Decision making to improve marketing performance
  4. Decision making to improve operational performance
  5. Decision making to improve financial performance
  6. Decision making to improve human resource performance.

Year 2 includes the following topics:

  1. Analysing the strategic position of a business
  2. Choosing strategic direction
  3. Strategic methods: how to pursue strategies
  4. Managing strategic change.


Ideal for students interested in business related careers such as marketing, human resources, finance, retail or general management. It is a useful preparation for the world of work or as a route into a broad range of university courses.


BTEC Business 


The BTEC Business qualification is a two-year programme and is the equivalent of one A Level, however students can gain a Certificate at the end of Year 1.

Who is this course for?

The course is suitable for students who want to enter the world of business or those who are looking for a general qualification and not certain about future career paths.

This also makes an ideal subject as the coursework-based syllabus provides a change from more traditional exam assessed subjects.


Progression can be direct to an Honours degree in a range of subjects as well as a Higher National, a Foundation Degree or a Higher Apprenticeship.


Students will study two units each year; one coursework element and one examination in each. Please refer to Course Content for more detail.

Course Content

There are two units in Year 1:

Unit 1: Exploring Business


In this introductory unit, students will study the purposes of different businesses, their structure, the effect of the external environment and how they need to be dynamic and innovative to survive.

Unit 2: Developing a Marketing Campaign

(External Assessment)

In this unit students will gain skills relating to, and acquire an understanding of, how a marketing campaign is developed.

There are two units in Year 2:

Unit 3: Personal and Business Finance

(External Assessment)

Learners study the purpose and importance of personal and business finance. Students will develop the skills and knowledge needed to understand, analyse and prepare financial information.

Unit 4: Customer Service

(Internal Assessment)

Learners explore how Charles Clinkard and J D Wetherspoon provide and improve their customer service provision. The unit gives learners the opportunity to participate in role play as well as dealing with complaints.