Business Information Guide
Business is front-page news. The way companies operate is under greater scrutiny than ever before, while TV programmes like The Apprentice and Dragon’s Den have raised the profile of Business to a new generation. This course is designed to use real world business case studies to enable students to engage with, explore and understand business behaviour and develop a critical understanding of what business is and does.
Who is this course for?
The course is designed for students who:
The A Level is a linear course and is assessed by three 2 hour written exams at the end of two years. Paper 1: Multiple-choice questions, short answer and two essays. Paper 2: Three compulsory data response questions. Paper 3: One compulsory case study consisting of six questions.
Year 1 includes the following topics:
Year 2 includes the following topics:
Ideal for students interested in business related careers such as marketing, human resources, finance, retail or general management. It is a useful preparation for the world of work or as a route into a broad range of university courses.
The BTEC Business qualification is a two-year programme and is the equivalent of one A Level, however students can gain a Certificate at the end of Year 1.
Who is this course for?
The course is suitable for students who want to enter the world of business or those who are looking for a general qualification and not certain about future career paths.
This also makes an ideal subject as the coursework-based syllabus provides a change from more traditional exam assessed subjects.
Progression can be direct to an Honours degree in a range of subjects as well as a Higher National, a Foundation Degree or a Higher Apprenticeship.
Students will study two units each year; one coursework element and one examination in each. Please refer to Course Content for more detail.
There are two units in Year 1:
Unit 1: Exploring Business
In this introductory unit, students will study the purposes of different businesses, their structure, the effect of the external environment and how they need to be dynamic and innovative to survive.
Unit 2: Developing a Marketing Campaign
In this unit students will gain skills relating to, and acquire an understanding of, how a marketing campaign is developed.
There are two units in Year 2:
Unit 3: Personal and Business Finance
Learners study the purpose and importance of personal and business finance. Students will develop the skills and knowledge needed to understand, analyse and prepare financial information.
Unit 4: Customer Service
Learners explore how Charles Clinkard and J D Wetherspoon provide and improve their customer service provision. The unit gives learners the opportunity to participate in role play as well as dealing with complaints.